Why Buy from Herson's Kia

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Whatever you’re looking for, Herson’s Has It!

1-Year Complimentary Maintenance

When you buy a new Kia, don’t pay for any scheduled maintenance for 1 years or 12,000 miles.*

Service Financing

Need service but want to spread out the payments? We offer interest-free financing so you don’t need to worry about money.

Family-Owned For More Than 60 Years

We got to where we are by treating our customers like family. That’s what you can expect from Herson's Kia.

Clear and Honest Deals

Our goal is to find the right car for you at a price you can afford. No pressure. No stress. Honest. That’s how we do business.

When You Buy a New

Kia Optima or Sorento online with Herson's Kia, we’ll deliver it to your home — free of charge!

As a Staple Of the Community

Our family-owned Kia dealer loves to support local schools, hospitals and other organizations. Contact Herson's Kia to find out how to partner with us.

Whether You Need a Quick Kia Oil Change

Or require more intensive repairs, we invite you to relax in our spacious and modern customer lounge. It includes incredible workstations, free Wi-Fi and more.

Need Help With Kia Financing?

Our Kia finance department is here to help get you behind the wheel of the Kia that’s right for you. Apply for a car loan online or in person at our MD Kia dealer.

For a relaxed shopping experience and a car dealer that values more than just a one-time sale, head to Herson's Kia. At our family-owned and -operated Kia dealership in Rockville, MD, we believe in going out of our way to ensure that everyone who visits is given the respect they deserve. Plus, as a staple of the community that has helped us so much throughout the years, our Maryland Kia dealer loves to give back to those in need.

DMV Kia fans looking for a reliable vehicle that’s equally stylish will love our selection of new Kia models for sale. Whether you’re in the market for a new Kia SUV like the Sportage or Soul or a new Kia car such as the Forte or Niro, we have something for everyone. Shopping for a vehicle on a budget? Ask our team about our assortment of used cars for sale. Or, take care of car repairs at our beautiful state-of-the-art Kia service center that’s staffed by certified auto mechanics.

*$400 value. See dealer for details.
Herson's Kia is located at: 15531 Frederick Rd • Rockville, MD 20855

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Herson's Kia 39.11064368031963, -77.15968882080722.